Featuring inspirational interviews on how to show the world you care.
The Conscience Marketing Podcast is an honest, practical exploration of how businesses can champion sustainability — and talk about it in a way that builds trust, drives growth and stands up to scrutiny.
Karen and Ruth sit down with business leaders, marketers and sustainability specialists to uncover the real stories behind organisations doing it right — the strategies that work, the misconceptions that hold businesses back and the commercial opportunities that most companies are still leaving on the table. Drawing on their unique 5Cs of Conscience Marketing framework, each conversation is designed to give listeners plenty of ideas to market their sustainability credentials in a way that is genuinely good for the world.
13 March 2026
One of the biggest barriers to sustainability is the belief that going green is expensive. But what if reducing energy, water and carbon could actually save money and strengthen your organisation’s bottom line? Here, Karen Ainley speaks to Mark Sait, CEO and Founder of SaveMoneyCutCarbon.
11 March 2026
How can a manufacturing business turn sustainability into a genuine commercial advantage – and communicate it in a way that builds credibility rather than accusations of greenwashing? Here, Karen Ainley speaks to Kate Dixon, Head of Marketing, Innovation and Sustainability at Muntons.
Today’s consumers are surrounded by an abundance of goods and services which would have been unimaginable a few decades ago. With such variety and choice,...
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As you wander down the aisle of your local supermarket, a burst of green catches your eye - a bamboo toothbrush that is biodegradable and...
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In the realm of Conscience Marketing, the 'Credentials' element stands out as one of the pivotal 5Cs, guiding businesses towards a future that's both environmentally...
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